LaDawn Sperling · Coldwell Banker Realty

The People Behind Your Next Move

Buying or selling a home is rarely just about the house. It’s about the life change that comes with it. Our team is built so every detail — from the time you hire us to closing day — is handled by someone who knows exactly what they’re doing.

Why a Team — Not Just an Agent

A single agent wears a lot of hats. Some of those hats don’t fit. We’ve built a team where each person focuses on what they do best to ensure your real estate journey is successful.

LaDawn Sperling

REALTOR® · Team Lead · Coldwell Banker Realty

Before real estate, LaDawn spent years helping thousands of employees navigate major organizational changes at large companies — the kind of work that teaches you to listen first, communicate clearly, and keep calm when everything’s moving fast. She brings that same approach to every transaction. Whether you’re buying your first home in Lakewood, selling a family property in Golden, or managing an estate settlement in Arvada, LaDawn is your first call and your strategic partner from start to finish. She generates the opportunities, negotiates the contracts, and makes sure the team around you is doing what they do best.

Contract Negotiation Lead Generation Shows Homes & Guides Buyers Strategic Planning & Client Advocacy Market Analysis & Pricing Strategy Community Involvement

Your Dedicated Team

Each person on our team has a defined role — so you get focused expertise instead of one person stretched thin.

Tori Campbell

Transaction Coordinator · Licensed Assistant

The person who keeps every deadline, document, and detail on track from contract to closing. Tori is in direct contact with the title company, inspectors, and contractors — coordinating the moving pieces so you don’t have to chase anyone down.

What Tori Handles

Communicates deadlines and contract milestones directly to you
Coordinates with the title company, inspectors, and repair contractors needed during the contract period
Attends inspections on behalf of the team
Enters and manages your listing on the MLS
Sets up showing services and writes marketing copy for your property

Dana Gutwein

Home Presentation Specialist · Staging & Project Management

First impressions happen fast. Dana makes sure your home presents at its best — from pre-listing repairs and styling to photo day coordination. She sees what buyers will see and prepares your home to maximize your sale price and help your home sell faster.

She is your project manager from the time you sign the listing agreement until you go under contract.

What Dana Handles

Staging consultation — what stays, what goes, what gets rearranged
Provides advice on improvements with best ROI to meet your goals
Coordinates pre-listing repairs and improvement projects
Full staging implementation and styling
Sorts and organizes spaces for maximum visual impact
Attends photo and video shoots to ensure quality
Shows properties to buyers when scheduling demands it

Aidan Kroeger

Field Coordinator · On-the-Ground Support

The boots-on-the-ground person who handles the physical logistics most teams overlook. Moving day surprises, furniture pickups, vacant property checks — the tasks that don’t sound glamorous but absolutely matter when you’re in the middle of a move.

What Aidan Handles

Supports the safety of your property by checking vacant listings
Meets movers and coordinates delivery logistics
Helps move and rearrange furniture
Picks up staging furniture and donated items
Runs time-sensitive errands so nothing stalls the process

Camila Pineda

Marketing Coordinator · Google Ads Certified

Your home needs to reach the right buyers — not just sit on a listing site. Camila builds targeted marketing strategies for every property, from professional photography campaigns to paid digital ads. She manages our social media presence, creates listing content, and keeps the team coordinated so every step of the sale moves forward without gaps.

What Camila Handles

Builds targeted property marketing campaigns across digital channels
Runs Meta and Google Ads to drive qualified buyer traffic to your listing
Creates and manages content across Instagram, Facebook, YouTube, LinkedIn, and Google Business
Produces listing videos, photography direction, and market update content
Produces print marketing material
Keeps the team coordinated so nothing falls through the cracks

How We Work Together

Here’s who’s involved at each stage — so you always know who’s handling what.

Strategy & Planning

We discuss your goals, timeline, and market position. You get a clear plan before anything starts.

LaDawn

Home Preparation

Repairs, staging, styling, and photography. Your home is presented to compete — not just to list.

Dana + Aidan

Marketing & Exposure

Your listing goes live across MLS, social channels, paid ads, and targeted outreach.

Camila + Tori

Negotiation & Contract

Offers reviewed, terms negotiated, and every detail of the contract handled with precision.

LaDawn + Tori

Closing & Beyond

Inspections, title coordination, final walkthroughs, and a closing day that actually feels good.

Full Team

Ready to Talk About Your Next Move?

Whether you’re starting to think about selling or actively looking for your next home in the west Denver metro, we would love to help you.